![]() ![]() ![]() However, in some cases, you will want to hold a press conference for fast breaking news. You and your organization could hold a press conference whenever there is an event your organization wants to inform the community about. A successful media conference can not only generate news, but can also boost the morale of your own group - that is, your group can take pride in knowing that the press will really turn out to hear what you have to say.When many media representatives are present, it makes your conference seem really newsworthy - the media presence itself adds to the importance.You can often generate the kind of notice or publicity – a spot on the 6:00 TV news, for instance – that you’d otherwise have to pay a large amount for.You can set the record straight if your group received negative publicity.You can announce an important development, and explain its significant local and wider implications.A press conference is interactive you can answer questions from the press, and emphasize points you might not otherwise have a chance to make.You can give more information than in a press release.More specifically, why hold a press conference? Because: A press conference is an additional media technique, for special occasions, when you really want to make an impression. They are the bread and butter of your media relations, and often of your entire outreach effort. Press releases, interviews, and informal media contacts are excellent ways of getting your message across. But the material in this section will guide you through the process, and you'll see that it's not all that hard. If you've never done it before, holding a press conference can be intimidating, even frightening. This can be exciting stuff, and an important opportunity for your organization. Imagine a flock of media reporters coming to an event that you have organized. Hard news is defined as a story in the print or electronic media which is timely, significant, prominent, and relevant. So, you may know what press conferences look like, in general.īut what exactly is a press conference? A press conference is a tool designed to generate news – in particular, hard news that can advance the cause of your organization. On the evening news there’s a short television clip of a speaker surrounded by a crowd of reporters asking questions. You and your group members have probably seen them on television before or after a major local or national event. This section looks at the elements of planning a successful press conference, when to hold a press conference, and how best to communicate with the media and the public at a press conference. Holding a successful press conference can generate news about your cause and awareness about your project. Holding a press conference is a simple, effective way to communicate your message with the media. When should you hold a press conference?.Why should you hold a press conference?.Learn how to plan and execute a successful press conference to share your message and gain support from the community. ![]()
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